A Gaze at us
Mashoi, A brand holding ideologies about handmadeness, a symbol of true characterism containing values for a simple, natural, cosmic, geometric and architectural philosophies, each piece is meticulously designed keeping in mind the aspects of our true values and celebrates its makers. Thus every piece holds its mark of "MADE IN INDIA", emphasizing on the rareness of the craftsmanship.
This thoughtful system is run by two very aspiring people, Director Arun VV and Creative Head Sarath Ramakrishnan. Mashoi is a blend of their unconventional ideas put conventionally and beliefs sculpted into a commercial product. Sarath has pursued his bachelors in Accessory design at National Institute of Fashion and Technology in Gujarat and has been flourishing ever since. He is a spark of enthusiasm and has never taken a pause from his artistic growth. Graduated with four awards (Student of the year-2017, NIFT Meritorious Students award, Best graduation project-2017, Best design methodology award-2017) as well as a National jewelry award (NJA)-2015. He started working as a head designer and creative director at a design house.
Meanwhile, Arun held busy achieving his lifely goals, he is a very pragmatic person and has consistently brushed his leadership attributes. After completing his MBA Finance from ICFAI University Dehradun in 2006, he started his career with UAE Exchange as a junior officer. And then in 2007, he shifted to UAE for better prospects where he worked ten years as an Accounts Manager in Al hadeer, gaining more and more growth and acquainting knowledge about every single aspect of management.
We have surrounded ourselves with brands that don't focus on ethical aspects of business and are unaware of the cause that has brought suffocation with their mass production, giving to our planet many challenges. So, We wanted to take a pause, acknowledge and create a brand with a soul, A label of mindful purpose. Creating pieces with time and detail. We thrive on being a brand of stories, A story format allows us to be dynamic, We try to shift perspectives and bring in new surprises.
By our narrations, we attempt on touching all the values that our consumer hold, simultaneously staying true to our flow. People love being told a story. As a brand, we concentrate on building the perfect "jewellery" by a visual-sensory experience, something that is equally self-expressive as it is comprehensive, "A jewelry for everybody."
Our Focus has always been a brand of quality. We are much intent to the detail that accentuates the luxury status of our product, We are a system of meticulousness. We stay attentive from ideating the story, exploring the early drafts, to the finishing of the handcrafted pieces and hand packing them into
our beautiful black and white packaging. We want to evolve as a platform of a spirited brand and make shopping experience as unruffled as possible.
Handcrafted & Industrial
We want to infuse both the qualities, so we amalgam and experiment with both a handmade technique and some machine-made methods. We make sure we use the most minimum amount of natural resource and mostly stay conscious of how the product can be produced sustainably. Some of the intriguing ways are Stamping, laser, Hammering, Chitrai work, Painting, Engraving, thread work,
wax casting etc. These are mainly produced by gifted artisans in Ahmedabad, Jaipur, Udayaour, Rajkot, Calicut India.
Plated with Dazzle
All our pieces are 22K gold on Brass, Silver. Our service provides a year's guarantee on plating. (The plating can last a lifetime if cared for well).
Contemporizing Heritage & Art
Each piece is unique and made in limited quantities. We add old Indian values and philosophies to our distinct aspects and bring in the new wave for these items. All the pieces are unique, and all the products are slightly different than the other as all of them are made by many different hands, giving it more dynamism and characterization.
How To Care For Mashoi Jewelry
Mashoi jewelry is handcrafted in sterling Copper, Brass and silver. Like all treasures, it must be handled with care and precision. Sterling silver naturally tarnishes, and all plated jewellery does lose a bit of its colour over time. However, with proper care, your Mashoi pieces will remain beautiful for
years to come.
Mashoi offers a free re-plating service for one year all our products, after one year it is chargeable. If you would like to have your piece cleaned or re-plated, please email us on firstname.lastname@example.org
How To Extend The Life of Your Gold Plated Jewelry
• Wear after applying perfume, hairspray and makeup
• Remove before bathing, swimming or exercising
• Store in a soft pouch separate from other jewellery
• Clean your plated jewellery gently, and don't rub it
If required, apply cleaning powder and then gently clean with the cloth provided in the packaging.
Where are we located
3/405, Alayar Vayalil ,Iringal, Calicut, Kerala - 673521